Out on the beautiful west coast of Wales in the seaside town of Aberystwyth, the town sits at the heart of Mid Wales, a real cyclist’s mecca with secluded road riding and world class mountain biking right on our doorstep. The shop offers sales and servicing and boasts the best equipped cycle workshop in Mid Wales. Our professional, friendly and approachable team are all riders themselves, always willing to help and advise on any purchase. Stocking a wide range of cycles from Trek, Specialized, Frog and Santa Cruz covering all disciplines of cycling. A range of quality parts and accessories always available in store with clothing from Endura, Fox, Specialized and Bontrager. Expert bike fitting services and Trek Precision Fit. Children’s bikes, Cyclescheme and finance available. Visit our website for more information.